At this moment, netizen conversations on social media—BBS message boards, blogs, video sharing websites, email, and IM chat programs—are shaping perceptions of your company, your brands, and your products.

In China, where Internet Word-of-Mouth is a key purchase influencer, online consumer discussions can seriously affect your bottom-line.

Ogilvy China has developed new technology and a set of marketing solutions called OBuzz that are helping our clients to monitor, measure, and ultimately positively influence online consumer discussions.

OBuzz is an immediate gauge of social media chatter that empowers our clients to shift from a reactive to a more proactive marketing response in the form of timely, relevant, and fresh communications campaigns that drive greater brand affinity.

Welcome to the era of IWOM.

• 42% of consumers have their own blog or personal space online
• 73% of consumers share their opinions online
• 61.7% of netizens seek recommendations and advice from online communities (like BBS, Blog) before purchase
• 76% of netizens cite online WOM as their most trusted source of information for learning about products and services