OBUZZ is a comprehensive influence communications solution including an Internet Word-of-Mouth (IWOM) monitoring tool that can help you understand online consumer discussions relating to your company across thousands of BBS and blogs:

• Who is talking? Who is listening?
• What are they talking about?
• Why are they talking?
• Where did the conversation start? How are discussions influencing each other?

Integrating these powerful consumer insights into your market programs will—allow you touch consumers in a truly meaningful way—make your communications dollars go further.

Detect and Identify

• Internet buzz and consumer perspectives on brands, products and services

Crawl and Monitor

• IWOM sources: portals, BBS, Blog etc.

Analyze and Assess

• Media sources and influencers
• Buzz topic, volume, sentiment (positive or negative), and content

Generate Insights

• Identify potential crisis
• Articulate consumer profile, behavior, motivation, etc..
• Track changes in consumer perceptions before and after campaigns

Optimize Communication Strategy

• IWOM influence marketing
• Media channel
• Information seeding
• Market promotion
• PR event